I Know What It's Like to Sit in the Founder's Chair
Before I was a consultant, I was a founder. I bring the perspective of an auditor, the analytical depth of a statistical doctorate, and the grit of someone who has been exactly where you are.
I spent a decade building a recruitment software company from the ground up, eventually scaling it to a team of over 20 employees with a global client base.
I've lived through the late nights, the payroll pressure, and the specific frustration of watching a business I built get bogged down by manual processes that worked when we were small, but started breaking as we grew. I founded Graftpoint because I saw a gap in the market for Melbourne's essential industries: the manufacturers and logistics firms that keep our economy moving. You've outgrown "off-the-shelf" fixes, but you don't want a corporate consultant who doesn't understand your bottom line.
Fresh Eyes on Your Old Puzzles
My career began with a focus on profitability and systems improvement. I served as a financial data manager at Westpac and as a technology services consultant at Deloitte.
At Deloitte, I was paid to have "fresh eyes." I audited and improved systems across almost every sector—hospitality, utilities, retail, local government, recruitment, and banking. I've seen how systems work to amplify or stunt growth. This diverse perspective is what I bring to your business: I don't just look at your tech; I look at how your tech affects your cash flow and your risk profile.
The "Science" of Your Workflow
I am a systems person at heart. I hold a Doctorate in Statistics, specifically in Queuing Theory—the study of how systems operate under real-world conditions to improve the delivery of service to customers. It's a factor that is critical to any business, in any industry.
I use these principles to analyse how things move through your business—whether that's a lead moving through your sales funnel or a product moving through your warehouse—to ensure your systems are designed for peak throughput and operational predictability.
How I Work With You
I operate as your virtual CIO. I'm not here to sell you a specific piece of software; I'm here to ensure your technology serves your business goals.
System Integration
I specialise in connecting your disparate tools—your CRM, your inventory, your accounting—into a single source of truth that eliminates double-handling and gives you a clear picture of your business.
Integrated System Plan
Every partnership begins with a clear, process-focused roadmap. I identify the manual bottlenecks and the "too many spreadsheets" that are holding you back and replace them with a plan for totally integrated automation.
Operational AI
I look for ways to streamline operations across all facets of the business—for example, leveraging an AI voice agent to capture inbound leads so you never miss a high-value inquiry while you're focused on the floor.
Direct Accountability
When you hire Graftpoint, you get me.
You get the perspective of an auditor, the analytical depth of a statistical doctorate, and the grit of a founder who has been exactly where you are.
I'm here to help you turn your technology into a predictable, high-performing part of your business so you can lead with confidence.
My Approach
Business-First, Always
Technology is a tool, not a goal. I focus on nurturing business outcomes, not tech for tech's sake. Strong roots before tall branches.
Before recommending any solution, I ask: What's the actual business problem? What's it costing you? What ROI can you realistically expect? Sometimes the answer is "fix your process first" or "wait six months." That's okay—sustainable growth takes patience.
Plain English
No jargon. No condescension. Just clear explanations that business leaders can understand.
You shouldn't need a computer science degree to make informed technology decisions about your business. I translate technical complexity into straightforward language, explain trade-offs clearly, and ensure you understand not just what I'm recommending, but why—so you can make confident decisions.
Honest Advice
I'll tell you when something isn't worth doing. Your success matters more than my billable hours.
Sometimes the best advice is "don't spend money on this yet" or "your current system is fine." I've walked away from projects that weren't right for the client. Building trust means being honest about what you need versus what vendors want to sell you—even when it costs me revenue.
Let's Talk About Your Technology
Book a free 30-minute discovery call. No sales pitch—just an honest conversation about your needs.
Let's Chat