Why You Can Trust Me With Your Technology
I speak both languages—business and tech. I've bootstrapped, scaled and exited a business. I know what it's like when every technology decision counts and you need someone who'll roll up their sleeves.
How I Work
I've been the one staying up late fixing broken systems, choosing between building custom or buying off-the-shelf, and making legacy infrastructure work alongside new tools. I don't push shiny solutions for the sake of it—I assess what works for your business stage and find practical solutions that solve real problems.
Whether it's evaluating platforms to save you money, building custom systems that grow with you, diving deep into code when needed, or translating technical requirements into business terms, I'm here as a technology partner you can trust—not a vendor trying to oversell you.
Smarts + Hard Graft = GraftPoint
Like grafting a fruit tree, I bring together smarts and hard graft. Small businesses need solutions that fit their reality and budget. I align your vendors, prune what's not working, and ensure effort is focused on helping your business thrive.
Planting Seeds of Independence
I know how to train, upskill and hand over the keys—then watch your team flourish without me. The goal isn't dependency, it's cultivating capability that takes root and grows long after I'm gone.
My Approach
Business-First, Always
Technology is a tool, not a goal. I focus on nurturing business outcomes, not tech for tech's sake. Strong roots before tall branches.
Before recommending any solution, I ask: What's the actual business problem? What's it costing you? What ROI can you realistically expect? Sometimes the answer is "fix your process first" or "wait six months." That's okay—sustainable growth takes patience.
Plain English
No jargon. No condescension. Just clear explanations that business leaders can understand.
You shouldn't need a computer science degree to make informed technology decisions about your business. I translate technical complexity into straightforward language, explain trade-offs clearly, and ensure you understand not just what I'm recommending, but why—so you can make confident decisions.
Honest Advice
I'll tell you when something isn't worth doing. Your success matters more than my billable hours.
Sometimes the best advice is "don't spend money on this yet" or "your current system is fine." I've walked away from projects that weren't right for the client. Building trust means being honest about what you need versus what vendors want to sell you—even when it costs me revenue.
As part of exiting my business, I took a gap year in Lisbon. This gave me critical perspective on what truly matters in business and life. It solidified my belief that technology must enable freedom and independence, not create dependency. Furthermore, I witnessed how strong, owner-operated businesses add essential richness and robustness to the local community.
Now in Melbourne, my renewed love for gardening serves as a perfect metaphor for my work at GraftPoint. Whether I’m toiling the soil, building compost, or stepping back to watch things flourish, the process is the same: doing the hard work to cultivate sustainable, self-sufficient growth. I bring together the best elements, install the right systems, and empower your business to grow on its own.
Let's Talk About Your Technology
Book a free 30-minute discovery call. No sales pitch—just an honest conversation about your needs.
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